Life on Land

Sustainable Development Goal 15

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss.

A flourishing life on land is the foundation for our life on this planet. We are all part of the planet’s ecosystem and we have caused severe damage to it through deforestation, loss of natural habitats and land degradation. Promoting a sustainable use of our ecosystems and preserving biodiversity is not a cause. It is the key to our own survival.

Brands Commited to Life on Land

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Latest Life on Land Brand Actions

Underwear For Humanity

Plastic Free Packaging

We made our packaging minimal in size to preserve natural resources. We use FSC certified recycled kraft board. We developed it utilising soy-based inks instead of the more common fossil fuel ink. There is zero plastic and small amount of animal free glue holding it together. We transfer our stock into kraft card pick boxes. They are picked and mailed in a small compostable mailer. We are looking into reusable mailers because whilst compostable mailers are great, the reality is there are so few facilities in Australia that can take them, if you can add them to your home compost that is the best current way.

Underwear For Humanity

Manufacturing Waste: Off-cuts

Our seamfree bras are created from a tube, meaning only the arm and neckline are cut and the body is fully fashioned on the machine, this reduces material waste significantly vs cut and sew techniques. All of our off-cuts are sent to be recycled into insulation and carpet underlay. In the future, there will be a higher demand for recycled fibres and we will have the infrastructure to turn off-cuts into new fabrics – this is called up-cycling. Up-cycling is currently in its infancy for textiles, but we can expect it to grow in big ways in the future.

Underwear For Humanity

Tencel vs Cotton & Bamboo

Currently, the most common fibres used to make underwear are cotton and bamboo. The production of cotton requires intense levels of chemical and water, with research showing that it takes 3kg of chemicals and 4,300 litres of water to make just 1kg of cotton. While organic cotton is an improvement from a chemical perspective, it often requires an even higher rate of water use to produce. Bamboo fibres are almost always produced through a viscose process involving a highly toxic substance, Carbon Disulfide. This chemical poses a health risk for both the people producing the fibre, and local communities through water pollution (eutrophication). We believe that the production of cotton and bamboo present too great a cost to our planet. , Therefore, we have chosen to make our underwear with the sustainable and regenerated fibre, Tencel. Tencel, which is Lenzing’s brand name for the fibre process ‘lyocell’ , is made using the wood pulp of FSC certified Eucalyptus trees, meaning it is a renewable planetary resource. Eucalyptus trees are some of the fastest growing in the world, requiring no irrigation or fertilisers, and sequester carbon as they grow. Tencel fabric requires 5 times less land and 20 times less water than cotton to produce the same amount of fabric, making it a sustainable material. The ‘lyocell process’ (the method for turning wood pulp into Tencel fabric), is very different from a chemical perspective to the viscose process, it uses a safe surfactant in a closed-loop system, 99% of the water and solution are recovered and used over and over again. When released it is safe.

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