Life Below Water

Sustainable Development Goal 14

Conserve and sustainably use the oceans, seas and marine resources for sustainable development.

Healthy oceans and seas are essential to our existence. They cover 70 percent of our planet and we rely on them for food, energy and water. Yet, we have managed to do tremendous damage to these precious resources. We must protect them by eliminating pollution and overfishing and immediately start to responsibly manage and protect all marine life around the world.

Brands Commited to Life Below Water

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Latest Life Below Water Brand Actions


Fully Renewable Resource

Seaweed is a fully renewable natural resource in Ireland. From sea to skin, we go to great lengths to maintain the unique purity of our seaweed. We do not need to use any of our precious freshwater resources for irrigation; we do not require the use of fertiliser, pesticides, or even soil. Every step in our process is natural and sustainable. Seaweed naturally absorbs carbon dioxide from the atmosphere acting as what to refer to carbon sinks, as its growth rate is about 30% to 60% times the rate of land-based plants. All scientific research indicates that seaweed will play a huge role in fighting climate change by absorbing carbon emissions, regenerating marine escosystems, creating biofuel and renewable plastics as well as generating marine protein for years to come.


Sustainable Harvesting

VOYA help to protect the biodiversity of the west coast reefs through sustainable and traditional harvesting practices. At VOYA, our expert harvesting team check the tide levels of the Atlantic Ocean weeks in advance to strategically plan which type of seaweed to harvest based on tides and weather conditions. They only use sustainable harvesting practices, which simply means that the seaweed is selected by eye and harvested by hand. No machinery is used so as not to harm the delicate seabed or marine life. Only a small portion of the seaweed is cut at a time to ensure it grows back within 6 - 24 months. The harvesters, like farmers, move on to the different parts of the reef to allow it to fully grow back and replenish, thus creating sustainable harvesting. This allows species of juvenile algae to flourish and regrow, the team then monitors how the reefs and species are regrowing in different locations.

Arid Zone

The Ocean Bottle – stopping ocean bound plastic

The Ocean Bottle, designed to last a lifetime, has an impactful mission to stop 7 Billion Plastic Bottles from entering our oceans by 2025. When you buy an ocean bottle from Arid Zone, you fund the collection of 1000 ocean-bound plastic bottles. Local coastal communities turn those bottles into a sustainable livelihood using our innovative exchange platform. Many brands have already chosen Ocean Bottle as a partner to help have a direct and tangible environmental impact. Contact us to learn how this bottle can bolster your CSR activities.

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