When is a bag of chips more than a bag of chips? Lay’s RePlay is giving chip packs an extraordinary second life — as sustainable football pitches. In partnership with the UEFA Foundation for children and NGO streetfootballworld, PepsiCo has launched a global initiative to transform empty chip bags into sustainable artificial turf fields (aka football pitches). The first to be unveiled this year in Tembisa, South Africa is now open for matches and community programs. Lay's RePlay pitches in Russia, Turkey, Brazil and the U.K. are planned to follow.