Who Gives A Crap

Foundation Member

Who Gives A Crap Sustainability

We donate 50% of our profits to ensure everyone has access to clean water and a toilet within our lifetime

Sure, we love puppies and sunny days and walks on the beach, but our real love is toilet paper. Why, you might ask? First of all, it's funny. Lots of room for toilet jokes, which we love. But really, we love toilet paper because for us, it's our way of making a difference. We started Who Gives A Crap when we learnt that 2.4 billion people don't have access to a toilet (now 2 billion – yay for progress!). That's roughly 40% of the global population and means that around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's almost 800 children per day, or one child every two minutes. We thought that was pretty crap. So in July 2012, Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign on IndieGoGo. Simon sat on a toilet in our draughty warehouse and refused to move until we had raised enough pre-orders to start production. 50 hours and one cold bottom later, we'd raised over $50,000 (see the video here!) We delivered our first product in March 2013 and have been thrilled to keep growing ever since. Not just because our toilet paper is gracing bathrooms across the country but also because we donate 50% of our profits to help build toilets and improve sanitation in the developing world. Though we're still growing, and now make more than just toilet paper, we always want to stay true to our roots: toilet humor and making the world a better place.
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About Who Gives A Crap

  • Status
  • Employees
  • 100 - 500
  • Industry
  • Consumer Goods
  • Country
  • Australia
  • Founded
  • 2012

Who Gives A Crap Sustainability Actions

Together we've donated over $10 million Aussie dollars to date

For those not in the know, we donate 50% of our profits each year to ensure that everyone has access to clean water and a toilet by 2050. We donate 50% of our profits to our non-profit partners that do all sorts of incredible work, including clear water and sanitation projects for the billions of people who still don’t have access to a toilet. Now we’ve reached an unbelievable milestone – over $10 million Australian dollars in donations to date. We’re so grateful for our community, the hundreds of thousands of people who put their bums on the line, for making this happen. With this milestone, we’ve really been able to hone in on our vision (and acknowledge that we have a long way to go).

Good for your bum

We don't use any inks, dyes or scents in our toilet paper, and all our products are vegan. Not only do we not use virgin trees to make our products, we also don’t use any animal derived ingredients. Even our glue is just starch and water. We do not use any animal testing (unless you count the finest human bottoms). Our TP is also gluten free, but no one ever asks about that.

Our decision to make shipping carbon neutral

We’re so excited to announce that all of our shipping (from the factory all the way to you) is now completely carbon neutral. Why’d we do it? Well, because we think it’s the right thing to do. We’ve always said that our goal is to do the most good – whether it be for people or for the planet. This is the next step in that journey. We decided to go with an offset broker called Pachama. Our offsetting is focused on the Agrocortex project in Brazil and the Central Kalimantan Peatlands project in Indonesia. The Agrocortex project protects an area of untouched rainforest in Brazil’s most biodiverse region from deforestation. You can read more about it here - we think it’s pretty great! The Central Kalimantan Peatlands project is equally awesome - it aims to reduce Indonesia’s emissions by preserving 15,091 hectares of tropical peat swamp forests (home to creatures like the endangered Bornean orangutan).

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Who Gives A Crap Sustainability Commitments

2020

Carbon neutral shipping

Since 2020, all of our shipping (from the factory all the way to you) has been completely carbon neutral.

2023

Who Gives A Crap Goes Plastic Free

We want every delivery that arrives to your door to be plastic free by the end of 2022. It’s not easy, but we think it’s the right thing to do, and if you have more ideas for ways we can improve, we’d love to hear them—we’re on this spaceship called Earth together, so help us get better!

Who Gives A Crap Partnerships

Memberships & Accreditations

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B Corp

108.9

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About Who Gives A Crap

  • Status
  • Employees
  • 100 - 500
  • Industry
  • Consumer Goods
  • Country
  • Australia
  • Founded
  • 2012

Who Gives A Crap Recommends

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Responsible Product Disposal

Who Gives A Crap Sustainability News

Our vision for the future (impact update!)

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Diversity, Equity and Inclusion at Who Gives A Crap: Chapter 1

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