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Grow Future Thinking

We at Superdry pride ourselves on being innovative thinkers and proactive doers. We recognise that the current state of our planet needs immediate attention and action. That is why we have created #GrowFutureThinking. This is not just a hashtag, it is the promise of a new future. Our aim is to become the most sustainable listed global fashion brand on the planet by 2030.

About Superdry

  • Industry
  • Apparel & Fashion

Superdry Sustainability Actions

Net Zero

Research suggests that the fashion industry contributes approximately 10% of all greenhouse gas emissions from human activity. As a part of the fashion industry, we at Superdry understand and acknowledge the part we play in these emissions. That is why we have committed to the previously mentioned Net Zero carbon emissions goal. By 2030, we aim to operate with a net zero carbon impact across our entire global operation. We have set three clear actions to achieve net zero by 2030. REDUCE what we use CONVERT what we use into renewable and sustainable alternatives OFFSET any remaining emissions through meaningful mechanisms

Waste Reduction

Superdry has proudly partnered with ELSE to reduce waste production in our factories. Our factories can now collect, sort and sell our waste. Waste is then turned into recycled yarn which becomes new fabrics. While the common practice is to dump waste into landfills or to incinerate it, our process converts waste into new and eco-conscious materials. This is both an exciting and important time for us and the planet. With your support, we know #GrowFutureThinking can create a real difference in the industry. A selection of our consciously created products is already available both in-store and online. These include puffer jackets with recycled polyester and organic cotton T shirts.

Superdry Sustainability Commitments


Zero Waste/Lower Impact

We will make informed and environmentally conscious decisions to lower our waste and impact. This includes only using packaging when necessary and ensuring it is 100% reusable, recyclable or compostable by 2025.


Grow Future Thinking

Our aim is to become the most sustainable listed global fashion brand on the planet by 2030.We have accelerated our deadline to 2030 to meet the United Nations Sustainable Development Goals (SDGs) deadline.


Organic and Sustainable

By 2030, all our cotton will be 100% organic. We also aim to use recycled and low impact materials at scale across our whole range.

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This information was sourced from and is accurate as of 28/06/2021. Is this your business? Suggest an edit