Serta Sustainability Profile

Dedicated to improving sustainability

As a Comfort Group brand, Serta aims to be a global ethical and environmentally friendly bedding leader by 2030. Respect for people, communities, and the environment guides our practices. We prioritise abolishing modern slavery in supply chains, reducing environmental impact by minimising energy consumption, waste generation, and water usage. We adhere to local laws, the UN Guiding Principles on Business and Human Rights, and the Universal Declaration of Human Rights. 

We invest in sustainable solutions including innovative technology, equipment upgrades, and eco-friendly materials. This approach minimises our environmental footprint and results in products independently verified as ethical, environmentally friendly, and with minimal health impact. Examples include our Green Ribbon recognised CO2 foam, recycled polyester fiber made from plastic bottles, recycled foam underlays and biodegradable packaging. We partner with organizations like GECA and the Australian Bedding Stewardship Council, and actively participate in mattress recycling programs. As part of our commitment, we launched our first fully recyclable mattress in 2020 and our operations are regularly audited to help us improve our systems and processes, and minimise our environmental impact.