Australian Tourism Industry Council (ATIC) is the national representative body for tourism. The role of ATIC is to provide leadership and industry representation through a national voice for tourism, and to manage national industry development programs. ATIC is the owner and licensor of the Quality Tourism Framework and Brandmark.
Sustainable Tourism Accreditation:
Sustainable Tourism guides businesses to create high quality, engaging and memorable visitor experiences that address this changing global trend of experiential tourism.
Tourism businesses engaged in this stage will utilise the learning tools and resources to develop best business practices that create experiences that not just meet but exceed customer expectations and demonstrate sound