Supporting beef sustainability
We believe well-managed beef production plays an important role in thriving food systems for people, animals and the planet. To this end, we approach beef sustainability holistically and consider our impact on the planet, the livelihoods of the people who produce our food, the communities in which they live and the well-being of the animals we rely on. We have committed a million dollars towards research projects to support continuous improvement in Australian sustainable beef production, including a partnership with Meat & Livestock Australia (MLA), which will see us jointly developing a pilot program to enable McDonald’s and other supply chains the ability to verify responsible sourcing of beef. We are also engaging with local farmers and industry, as well as selecting and showcasing McDonald’s Flagship Farmers, to help develop and share best practice. Further, we’re partnering with industry to trial and discover new practices.