Marine Stewardship Council

Foundation Member

Marine Stewardship Council Sustainability

For all types of seafood caught in the wild, the MSC blue fish tick ensures your seafood has been caught sustainably and there's plenty left for tomorrow.

We're the Marine Stewardship Council - an international non-profit on a mission to end overfishing that set standards for sustainable fishing and assurance within the seafood supply chain. When you choose certified sustainable seafood with the MSC blue fish tick label, you are helping to end overfishing - each product purchased supports well-managed, sustainable fisheries working hard to protect the marine environment. Put simply, sustainable seafood has been caught at a level where they’ll be around in the future. Fish swim around and need time to grow and re-produce. Sustainable fishing allows this to happen. Purchasing seafood with the MSC blue fish tick means it can be traced back to an MSC certified sustainable fishery. You’ll find sustainable seafood with the blue fish tick on well-known brands such as John West and in all major supermarkets such as Coles, Woolworths and ALDI as well as specialist fish shops.

About Marine Stewardship Council

  • Status
  • Employees
  • 100 - 500
  • Industry
  • Non-profit
  • Country
  • Australia
  • Founded
  • 1997

Marine Stewardship Council Sustainability Actions


Ending overfishing

Sustainable fishing to the MSC Fisheries Standard means: - Healthy populations of fish - Impacts on ecosystems minimised - Responsible and effective management Just look for the MSC blue fish tick label to choose certified sustainable seafood that comes from an MSC-certified sustainable fishery that has met the MSC Fisheries Standard.


SDG 14: Life below water

The UN Sustainable Development Goals (SDGs) are 17 goals to end poverty, protect the planet, and ensure prosperity for all. SDG 14: Life Below Water aims to conserve and sustainably use the ocean, seas and marine resources for sustainable development. The MSC program is recognised by the UN as an important tool to achieve the goals of SDG 14. Our vision is of the world's ocean teeming with life and seafood supplies safeguarded forever. Committing to SDG 14 joins our efforts with the hundreds of others working to: - end overfishing - restore fish stocks - protect ecosystems - eliminate illegal, unreported and unregulated fishing


Promoting ocean literacy

Ocean literacy is defined as “an understanding of the ocean's influence on you and your influence on the ocean”. Our ocean is facing a triple threat of climate change, overfishing and pollution. Ocean literacy ensures that our future leaders and shoppers are equipped with the knowledge to continue the fight to protect our ocean. A key objective of the UN Decade of Ocean Science for Sustainable Development is to boost ocean literacy in the formal education sector. The aim is to create a new generation of ocean leaders by 2030. The MSC has a vision of our ocean teeming with life for this and future generations. Therefore, the MSC provides teachers with free-to-use teaching and learning resources aligned to their curriculum. By working with partners such as zoos, aquaria and museums, we're providing free teacher workshops to equip teachers with the confidence to advance ocean literacy. Visit

Marine Stewardship Council Sustainability Commitments


More than a third of global marine catch MSC certified or engaged by 2030

The MSC Fisheries Standard is a leading catalyst for improved fisheries management and market transformation, contributing to the sustainable use of our ocean, supporting resilience, food security and livelihoods.


Create a new generation of ocean leaders by 2030

A key objective of the UN Decade of Ocean Science for Sustainable Development is to boost ocean literacy in the formal education sector. The MSC promotes ocean literacy by providing teachers with free curriculum-aligned resources.

Marine Stewardship Council Sustainability News

Can Eating Fish Ever Be Sustainable? | Vice

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Falling in love with the ocean: why children are the future of sustainable seafood | The Guardian

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How this South Australian fishery looks to centuries-old indigenous practices to fight overfishing | Concrete Playground

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