Marine Stewardship Council Sustainability

For all types of seafood caught in the wild, the MSC blue fish tick ensures your seafood has been caught sustainably and there's plenty left for tomorrow.

We're the Marine Stewardship Council - an international non-profit on a mission to end overfishing that set standards for sustainable fishing and assurance within the seafood supply chain.

When you choose certified sustainable seafood with the MSC blue fish tick label, you are helping to end overfishing - each product purchased supports well-managed, sustainable fisheries working hard to protect the marine environment. Put simply, sustainable seafood has been caught at a level where they’ll be around in the future.

Fish swim around and need time to grow and re-produce. Sustainable fishing allows this to happen.

Purchasing seafood with the MSC blue fish tick means it can be traced back to an MSC certified sustainable fishery. You’ll find sustainable seafood with the blue fish tick on well-known brands such as John West and in all major supermarkets such as Coles, Woolworths and ALDI as well as specialist fish shops.