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Kia Sustainability Actions

Green Design Procedures

Kia Motors has established a digital system for convenient application of its eco-friendly design policy at worksites. A designer selects materials after checking the environmental impact of the materials through a database, which is operated under Kia Motors’ eco-friendly design guidelines. Then the designer simplifies the component structure and improves materials to streamline the manufacturing process and devises the assembly mode to ensure easy dismantling. A completed design is processed using virtual 3D modeling to assess the dismantling convenience and recyclability of dismantled parts. According to the results, the drawings are modified or parts with low recyclability are replaced. Once the drawings are finalized, a test vehicle is manufactured and dismantled. This is followed by a dismantling assessment to compare the time required for dismantling and the number of connected parts with existing data. The comparison data is used as reference in the development of follow-up vehicle models.

Kia's environment-friendly brand

Coupled with "Dynamics" (Kia's brand equity), "Eco", signifying "Ecology" & "Economy", makes up the term "ECO dynamics" ("Automobile of Sustainable Mobility"), which symbolizes the Company's commitment to making sizeable contribution to the mankind and global environment.

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