Marine Stewardship Council
John West is a strong supporter of the Marine Stewardship Council (MSC) the world's leading certification programs for wild-caught, sustainable seafood.
The Marine Stewardship Council (MSC) is a global, independent, not for profit organisation originally established in 1997 by WWF and Unilever. Becoming independent in 1999, MSC aims to address the issue of seafood sustainability with the fishing industry.
Working to ensure fish populations are responsibly managed for the future, MSC only awards its eco label to fisheries that have achieved certification to its stringent sustainability standards. John West Australia is a strong supporter of the MSC’s mission to encourage and promote the best sustainable and environmental choices in seafood.