John West

Foundation Member

John West Sustainability

At John West, we’re passionate about seafood and we’re passionate about our oceans which is why we’re committed to safeguarding their future. Our Oceans Forever is about working closely with our partners and suppliers to continually improve fishing practices, now and for generations to come.

About John West

  • Status
  • Employees
  • 500+
  • Industry
  • Food Production
  • Country
  • Australia
  • Founded
  • 1857

John West Sustainability Actions


John West Responsibly Sourced Seafood Policy

At John West, we are taking an active role in safeguarding our ocean's resources and the wellbeing of coastal communities who depend on them for their livelihood. Social, environmental and ethical issues matter to us and we are committed to ensuring that we provide responsibly sourced products to our customers and consumers. John West Australia is the largest branded supplier of seafood products in Australia and we take our role in safeguarding the ocean resources seriously. We recognise that our resources need to be respected and used wisely so that they continue to be healthy, productive and resilient. John West Responsibly Sourced Seafood Policy


World Wildlife Fund Parternship

In 2012, Simplot Australia's John West brand formed an important partnership with WWF-Australia, one of the world’s largest and most respected independent conservation organisations. Since then Simplot has worked with WWF-Australia helping us to protect our oceans together. Read more about our work with WWF-Australia: Read the WWF x John West Case Study here


Marine Stewardship Council

John West is a strong supporter of the Marine Stewardship Council (MSC) the world's leading certification programs for wild-caught, sustainable seafood. The Marine Stewardship Council (MSC) is a global, independent, not for profit organisation originally established in 1997 by WWF and Unilever. Becoming independent in 1999, MSC aims to address the issue of seafood sustainability with the fishing industry. Working to ensure fish populations are responsibly managed for the future, MSC only awards its eco label to fisheries that have achieved certification to its stringent sustainability standards. John West Australia is a strong supporter of the MSC’s mission to encourage and promote the best sustainable and environmental choices in seafood. Our Oceans Need Help. Today, 3 billion people depend on seafood as their primary source of protein. 1 in 10 people around the world rely on the seafood industry for their livelihoods. Healthy oceans are essential for thriving marine ecosystems, livelihoods and economies. Today our oceans are under increasing pressure. Unsustainable fishing is harming fish populations, habitats and fishing economies. As the world's population increases, sustainable fishing practices become more important than ever. Unless we make a change, fish stocks may be exhausted in our lifetime. Fully Certified - the world's best standard in sustainability, every time. The Marine Stewardship Council is the world's leading certification program for wild-caught, sustainable seafood. Each can of John West tuna proudly displays its blue certification ecolabel. Your choice of MSC certified sustainable John West tuna helps contribute to a sustainable future for our oceans. 28 Performance Indicators for Assessing Fisheries. The MSC's third-party certification process for fisheries is rigorous, transparent and based in science. Fisheries are assessed by independent scientific teams against the MSC standard and its three core principles: maintaining a sustainable level of fish stocks, minimising environmental impact and effective fishery management. Once fisheries have been certified to MSC, they are independently audited to ensure ongoing compliance to all MSC standards. Generating Improvements in Ocean Health MSC certified fisheries are producing real results - on average they have increased the abundance of fish stocks 46% over ten years, compared with only 9% for uncertified fisheries.

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John West Partnerships

Responsible Product Disposal

John West Sustainability News

WWF-Australia and John West Case Study: Protecting Our Oceans Together

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World Fisheries Day an opportunity to celebrate responsibly sourcing tuna and our partnership with Pacifical

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John West and WWF-Australia 10-Year Partnership a Catalyst for Seafood Sustainability

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