Fairtrade

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We empower millions of farmers and workers around the world by tackling poverty and poor working conditions, as well as conserving the environment. It’s hope for a better future by making trade fair.

This is about providing a safety net for the small-scale farmers. Many sectors often force a farmer to sell below the cost of production, perpetuating a cycle of poverty and inequality. That’s where Fairtrade certification comes in – ensuring producers receive a Fairtrade Minimum Price which acts as a safeguard against falling prices, allowing farmers and workers to plan for their future. Furthermore, if the market price increases, they’re able to reap (and keep) the rewards. Fairtrade is the only certification scheme that offers this unique minimum price protection.