We unleash creative potential
Society and markets are changing: the retail landscape and channels are shifting while digitalisation is progressing. This presents opportunities for Faber-Castell, with a longing for haptic experiences is emerging as a counter-movement and interest in creative abilities is growing. In 2018, Faber-Castell created its “Corporate Essentials”, a mission statement building on the core brand values it had followed up until then. The new mission statement focuses more on the core ideas of creativity and customer experience. As a “life companion”, Faber-Castell wants to promote creativity from young to old and inspire its customers to creative experiences with innovative products.