Enabling sustainable choices with traceable, transparent information

Sustainable Choice is your destination to access the sustainability claims, actions, and outcomes of the world’s leading brands.

About Sustainable Choice

We are a 100% independent digital destination where brands can communicate their sustainability commitments and support them by outlining their roadmap, progress, implementation and outcomes.

We are here to transform sustainability communications that often have complex messaging, broad statements and ambiguous labels, by providing clear, accessible information that decodes marketing jargon. We do this through our central sustainability platform that is easy to use and understand.

On this platform, businesses publish their environmental actions and impact with full transparency, and consumers have a single, go-to resource centre to help them make more informed sustainable choices.

Who is it for?

Our Membership Types

Verified Member

Verified Members carry a green symbol which shows that they have supplied or published their own content and made a commitment to maintain accurate, transparent and up-to-date information at all times.

Verified Members have access to use the Sustainable Choice Member Badge and QR code in their marketing material.

Not a Verified Member yet?

Claim your page now.

Unverified Member

Unverified Members have not yet entered into a paid and verified agreement with Sustainable Choice.

The sustainability profiles of Unverified Members may not have been claimed by their respective brands, and may contain information that has been sourced Sustainable Choice directly from third party websites or other publicly available sources, accurate as of the date listed on each page.

Making a Statement through Membership

To get started, brands become Verified Members of Sustainable Choice, and sign a Declaration of Transparency.

This means that by carrying our Membership Badge, they agree to publish honest, transparent and accurate information about their sustainability initiatives, actions, and impact at all times.

We want to be straight with you about what we are, and what we’re not...

Instead, we enable brands to support their environmental claims through 3 key pillars


Making a public commitment to environmental sustainability, publishing goals and setting ESG targets.


Outlining progress through clearly communicating the implementation of initiatives.


Reporting on the delivery of initiatives through demonstrating measurable outcomes and impact.

‘We are here to drive radical sustainable change by making big brands accountable and keeping conscious consumers informed.’

Kiarne Treacy

Founder & CEO

We established sustainablechoice.com because we could not find a central platform that housed big brand sustainability information all in one place – so we built one.

By building a digital destination that is easy to use and simple to understand, this is our way of helping brands communicate and support their sustainability claims, so that consumers can make more sustainable choices in their everyday purchases and actions.

Our promise to you

01 Independent

We are 100% privately and independently owned. Any information that is published by Sustainable Choice is replicated accurately from brand websites. We do not publish our own opinions or recommendations on our members products or services unless clearly communicated by us.

02 Impartial

We allow all brands equal access to our memberships and/or our advertising opportunities provided that they offer accurate and up to date information. Whilst we welcome all businesses no matter what stage of their sustainability journey, we reserve the right to refuse access to brands who do not align with our beliefs and values.

03 Transparent

We are a small start-up with big dreams and we commit to being honest and transparent with our community along the way. From time to time our business model or products/services may change and we’ll be open and honest about how we operate and why.

How we're funded

At Sustainable Choice we are committed to absolute transparency so you can trust that with us, what you see is what you get.

Sustainable Choice is privately owned. The Verified Members you see listed on the site pay a flat annual fee that varies depending on the membership package they have signed up to. Over time this could change and if it does, we’ll disclose that here on this page.

Our Verified Members are listed first on category pages and in search results.

Assets that are written by/on behalf of Verified Members as part of ongoing paid arrangements and/or advertorial in nature will be labelled as Sponsored Content or Paid Advertisement or Featured. Otherwise, the content and search results you see on our site are unbiased and based on your search preferences. We offer our Verified Members equal opportunities to publish articles and content on our digital and social media platforms.

We do not charge consumers to access any of the information on this site.