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John West

We're simplifying sustainability communications for brands

About Sustainable Choice

We believe that every business should publish its sustainability credentials, actions and impact publicly.

Why we exist

We aim to demystify sustainability information so that all consumers are empowered to make informed choices.

How it works

Search or browse the site to learn how you can buy, use and recycle more responsibly from your favourite brands.

Articles and Resources

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John West

How John West and the Marine Stewardship Council work together to help tuna consumers shop more responsibly

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Explore the UN Sustainable Development Goals

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About Sustainable Choice

We understand that becoming a more sustainable business is a gradual, complex journey. That's why we built an independent platform to help all businesses communicate each step forward, publish achievements, and report their impact along the way.

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Carbonhalo

An introduction to carbon footprint, and why measurement is important

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Recent News and Member Initiatives

Empowering Consumers to Make More Sustainable Choices

Due to growing interest, shifting perceptions, and the vast amount of information that is available in the market right now, it can be challenging for consumers to know how, and where, to find sustainable products from their brands of choice.

At Sustainable Choice, we aim to provide a one-stop-shop for all Australians to search, find and understand the sustainability commitments of the brands they choose to buy from. This is our way of helping consumers make more sustainable choices and discover how to shop more sustainably in all aspects of everyday life.

Plus, we want to make it simple and easy for consumers to research and explore practical, more sustainable ways to recycle, repurpose, or dispose of everyday purchases.

Enabling Brands to Communicate Their Sustainable Commitments Clearly

As consumer perception continues to shift towards sustainable, ethical and eco-friendly alternatives, there is an opportunity for brands to clearly outline what they are doing to provide more sustainable options for Australian consumers through a single, easy-to-use platform.

Sustainable Choice provides brands with an intuitive self-serve digital tool to showcase their commitments to sustainability. Thanks to the site’s simple, user-friendly interface, brand managers and representatives can easily enrich their sustainability profiles, add and update information, list multiple products and link externally without the hassle or complexity of technical website development.

Plus, brands that are verified members can use the Sustainable Choice badge in packaging, marketing, and promotional materials as a practical visual tool to accurately showcase their commitments towards offering better, more sustainable choices.